Case Study: Aivia

Introduction to the project

About a year ago, Iknelia’s team became finalists in a competition organized by Tec de Monterrey, one of the top universities in Latin America and my place of work. In this contest, participants had to create a technological tool that would provide a means to improve the environmental situation. Thanks to their great effort and creativity, Iknelia’s idea was the winner. However, they lacked the technical expertise required to develop the application the way they wanted.


Shortly after the contest ended, I was lucky enough to be contacted by Iknelia to be the project developer. From the initial stage, we noticed a great difficulty: the idea of the application was too big for the short time we had - since it consisted of a set of games, courses, news, videos, challenges, social network elements, among other things - and we had only a few months to develop it.

Persona Creation

Due to the large effort required to develop all of these ideas and the short period available, we decided to limit the idea to a minimum viable product: a web application for young college students to facilitate learning about environmental issues through online courses and challenges. Having defined this, the team created the Persona profile on whom we would focus all our efforts and who became our guide for the next stages. This is Santiago López Rodríguez:

Main characteristics of the Persona developed by the Marketing team together with Iknelia. Frustration 1: He is afraid of the health consequences caused by environmental pollution. Frustration 2: He cannot find an easy way to help the environment

Prototype design and Users research

Once we identified our users’ frustrations, I guided the team through a week-long focus on a Google Design Sprint design cycle to facilitate the flow of ideas, communication, and prototyping. I then proceeded to create the prototype using Webflow:

General structure of the application, made by me. It focuses mainly on three screens that are listed in the following image

General structure of the application made by me

Prototype design of the main pages of the application: "Catalogue page," "course visualization," and "lesson taking." In the image, you can see a video player, a questionnaire, and a comment section

Prototype design of the main pages of the application: Catalogue page, course visualization, and lesson taking.

User interviews and tests

We used the prototype to do usability tests with a group of users similar to Santiago. From them, we gathered large amounts of information that led to small modifications in the application. However, two quotes stood out from the rest and led us to make some of the most significant changes:

  • “What am I subscribing to? I don’t understand why you’re asking me to type both my name and email address” - Thanks to one interviewee mentioning this, we noticed that it was necessary to improve the transparency of information in the application and the request for personal data. This made us change the navigation to a more public structure and remove restrictions that made it necessary to create an account before accessing the list of available courses
  • “Why did it take me off the page when I wanted to check a challenge? I didn’t understand what happened” - Due to one interviewee’s mention of this phrase, and the confusion reflected in some other interviewees when interacting with this same section, we decided to change the structure of this part to something that would work within the same site instead of taking the user to an external page.

Application redesign and implementation

Once the collection and analysis of data provided by the interviews were complete, I shared the prototype, comments, and the proposed structure with a designer specialized in UI design, who carried out a total redesign of the application. Once finished, we had a brief cycle of user tests which allowed us to start developing the application.

Formal mapping of screens and application sections done by me. Here you can see all the screens of the application

Formal mapping of screens and application sections done by me.

Visual redesign by UI designer

Visual redesign by UI designer

Conclusion and current status

Thanks to the team’s enormous effort and the time invested in the project, the application was recently approved to be launched to the market. Currently, it is involved in a long bureaucratic process due to the project’s starting nature; however, I will update this section in the future to include the results, comments, and any relevant details about its history.